People think going viral will solve all their problems. This is not the case. — The idea of going viral makes companies, brands, and creators alike start salivating. It’s seen as the antidote to all their problems, the golden standard for an online presence. Go viral, and *poof* — all your worries will melt away. We associate virality with wealth and fame, as it supposedly…

Anyone can reach worldwide audiences simply by posting online — what does this mean for the digital creators? — There are over 50 million people in the world who consider themselves creators. That’s a lot of Gumroad courses, Amazon e-books, Etsy crafts, and Youtube videos. The internet has provided a burgeoning marketplace where creators can make a living off of their passion projects. …

A creators biggest blocker is their mindset and inability to make content others find valuable — Switching over from a passive consumer to an active creator is life-changing. Once you adopt the identity of a creator, a new life begins. You’re able to express yourself, monetize your passions, and connect with like-minded individuals. …

Communities allow a creator to monetize their knowledge, time, and access — Building an online community is replacing traditional employment. Individuals are able to convert their passions into sources of income through differentiated services and loyal user bases, thanks to the Passion Economy. Digital platforms allow anyone to monetize unique skills. This is the new American dream. To make a living off…

How remote work is turning the workforce into digital nomads — Chances are when you think of a “digital nomad” you probably envision a Millennial hunched over their Macbook Air. They type away sipping coconut water as palm trees ruffle in the background and waves crash in the distance. The digital nomad appears as the pinnacle of work life. Untethered by…

Becoming a content creator is the new American dream, yet very few achieve financial stability — We’re barreling towards a digital-first world. The new generations are born as digital natives. They’re the kids who have grown up in the era of ubiquitous technology, alongside the Internet, iPads, and iPods. …

A community is only as good as its participants, but more than 90% of them will never speak up — If you’ve been paying attention, creating a bespoke community has become all the rage. Creators, brands, and businesses have realized that communities built around their products or services are priceless. It leads to profit, security, and individuality. When they come to life, communities create a moat and make the business…

An audience passively sits and watches the stage, where the influencer is a headliner — Author Chris Brogan once said, “The difference between an audience and a community is which ways the chairs are facing.” For the influencers, the chairs are all facing the stage and they’re the headliners. Influencers are people who have accumulated a following by producing content that captures snippets of their…

Today’s advertising constantly interrupts people from their intention — You’re watching a “10-minute ABS 🔥🔥🔥” workout video on Youtube. Three minutes in an ad suddenly pops up, allowing you to collapse and take a breather. We’re willing to wager this is the only time you’ve been glad to see an advertisement. In any other instance, advertisements are exasperating. They…